Contests On Facebook:
With the prevalence of social media, garnering the attention of people and becoming 'talk of the town' could happen at the speed of the light. A post uploaded on Facebook by a common man living somewhere in a small town in California could become viral and leave people of one of the cities in India to rave about it. This is the intrinsic power of social media, which is more influential than any other mass medium in the present day scenario. With Facebook being the social media powerhouse with over 2.45 billion monthly active users, shooting out the appropriate strategy will facilitate the process of elevating your brand recognition. Services like FlyMeSocial will help to elevate your brand recognition on Facebook in a short span of time.
Rather than other social media platforms running contests on Facebook will benefit much due to its vast and diverse user base. Brands should take advantage of this and conduct contests to recognize the prospects for their brand. The contest you are about to run should develop bonding between you and the prospect. This will make the prospect stay with you even after the contest gets over.
Make sure your contest can initiate talks about your brand among people as no other marketing could be as effective as 'word of mouth' marketing, which elevates both credibility and brand awareness. As people are more likely to choose the product suggested by people around rather than the one shown on commercials or promoted on any other medium, conduct contests in such a way that it could easily provoke conversation about your brand among people.
Must Read: Tips tp Drive Traffic From Social Media
Let People Coin Your Product Slogan:
If you are going to unleash a new product in the market, make your customers as your decision-makers and let them coin slogans for your brand. Just post a picture of the product, including its salient features, so that people can come up with a relevant slogan for your brand. With Facebook being a platform with a diverse user base, you can get a wide range of slogans for your brands. Some may come up with slogans that engage emotionally, whereas some could come up with hilarious slogans. Choose some of the best slogans and post them at intervals on your page. Posting regular content on your page can also helps in gaining new followers, but if your page is new you can buy Facebook followers as well. At last, choose the best slogan by creating a poll on your Facebook page. All these measures will elevate your brand recognition.
Every Customer Has A Story To Say You:
If your brand has a rich legacy, and if you believe that your brand has created some positive impact on people's lives, then this contest is for you. Make an announcement asking people to post short videos expressing how your brand has become an integral part of their lives, adding that the video that admires you the most will be awarded. Direct them to add your brand name as hashtag along with the videos. Thus, your loyal customers who have traveled with your brand for years could express their bonding with your brand.
Make a video with some of the best stories that connect with you and upload it on your page. As every story in the video will stand as testimony for the quality service you have provided to your customers over the years, the video will create a good impression for your brand among the people watching it, thus enhancing your brand recognition. With video consumption is at the surge, boost the video, which will eventually maximize your brand recognition.
Must Read: How Intro Videos Can Be Used For Your Social Media Marketing Campaign
Unleash The Singer In Them:
For instance, If Billie Eilish is going to conduct a concert at Miami FL, you could run a contest for the people of Miami to sing and upload any of her popular songs to their respective Facebook accounts. Add that the best singers will be given free tickets to the concert. Give them a common hashtag for the concert. This will drive many people to turn into singers overnight as they will be in the urge to witness the live performance of their music idol. As you are giving free tickets, many people tend to participate in the contest. 'Free tickets' is the center of attraction here that helps your brand gets recognized. People could share their song videos across their social media handles to showcase their amazing singing skills, which will elevate your brand recognition further. You can run similar contests for your brand, which will return to you in manifolds.
Rack Their Brains:
Running a quiz contest may sound a familiar one. But, turning it into an effective strategy for your brand recognition entirely relies on the questions you shoot at your followers. For instance, if your brand was the recipient of 'Brand of the Year Award 2019', post question asking where the event held or any other relevant questions. Posting such questions can enhance your brand recognition. On the other hand, post questions that could provoke a conversation among people for the answer that eventually improves your brand recognition.
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Conclusion:
Running contests is a strategy followed by brands long ago since the days of traditional marketing. Though the marketing approaches have evolved dramatically over the years, brands still rely on this traditional strategy of conducting contests, as it is believed that contests could benefit them in the long run. Thus, contests will play a huge role in maximizing the recognition of your brand.
About The Author
Hi, I’m Lisa Resnick, a dedicated, detailed, and capable research social media blog writer with six years of experience. Extensively published in social media marketing technologies, with related expertise in Digital Marketing.